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logo-reviews-flirt-chat-sitesUpdated : 01/2024

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Flirt & Chat Sites in the UK Put to the Test

Flirt & chat sites (also known as "online personals sites") are a very popular choice: 68% of all singles on the Internet opt for this possibility. The following flirt & chat sites are among the most used matchmaking sites in the UK and have convinced us with their highly developed operating concepts: Thousands of interesting single photos in your area, good customer service and permanent elimination of fraudsters are a matter of course by now.

Two years ago, however, this wasn’t the case yet...

Tips & Tricks for
Flirt & Chat Sites

Our advice for you is to get started with the following articles:

Background Information

The Best Flirt & Chat Sites for Dating in the UK


More singles who are more your styleLink: www.zoosk.com

If it’s a great dating site you’re after, you need look no further than Zoosk. What started out as a rather chaotic and messy Facebook app has now become a fully-fledged dating site, rich in features. Due to huge improvements, the membership has shot up to a current number of nearly 30 million users to search and Zoosk is still counting.

As a website, Zoosk is pretty state-of-the-art and offers a user-friendly experience. You won’t find yourself constantly scrambling around, trying to find out which button is which. Everything is clearly laid-out. This makes viewing profiles as easy as pie.

What about the members themselves? At Zoosk, it is possible to connect your profile with your Facebook account. This gives the site a very real dimension and, more importantly, lowers the chance of fakes. And with a choice between free and premium memberships, you can try out the Zoosk interface for yourself before you decide to commit.


Number of registered members:
About 1,000,000 UK members
  • Around 30 million members worldwide
Gender ratio (m/f):
66 : 34
Quality of profiles:
Special features:
    • Flirt Carousel
    • ZSZM Matching System
    • Well-connected to iPhone/Android and Facebook
    • Worldwide profile search
Handling and design:
Search filters:
  • You can search for someone by their age, location and if they have a photo.
  • You can adjust your search filter to all possible criteria.
  • Results list with 8 users with photos and the most important details.
Free services:
  • Post your profile
  • Use search function
  • Matching partners shown
  • Read your received mail, limited number of answers
Premium services:

Unlimited possibility to contact over 33 million Zoosk singles:

  • 6 months = £11.99/month
  • 3 months = £15.98/month
  • 1 month = £22.74


Better profile ranking (your profile will be shown more often in search results).

Looking for a long-term relationship?

If you are looking for your perfect match, we recommend you our section:



#LoveYourImperfectionsLink: www.uk.match.com

Match.com is the best known dating site throughout the world.

The portal was first established in the United States in 1995 and was extended to the UK in 2001 quickly becoming the UK's no. 1 dating site, with over 7 million people joining in their search for someone special since 2005.

The site hardly contains any fake profiles as photos and texts are frequently and carefully reviewed. Profiles that do not play by the rules or haven’t logged in for the past six months are strictly removed.

The price level is somewhat high, but in return Match.com offers access to over 60 million profiles on six continents and in 18 languages, and 4,500,000 members in the UK alone. That is a lot of people and plenty of matching to be done.

In our opinion, everything at Match.com is in place for you to have the best experience getting to know your matches.

Number of registered members:
4,500,000 UK members
  • 60 million worldwide
Gender ratio (m/f):
56 : 44
Quality of profiles:
Special features:

Boost your visibility

  • Improve your chances of being found for an extra fee.

Singles Events

  • Match.com now runs a number of singles events in 21 cities across the country.


  • If you wish (and are selected) Match may use your profile in their advertisement.
Handling and design:
Search filters:
  • Possibility to see which members are online
  • Reciprocal Matching
  • You can save your search profile
Free services:
  • You can post a profile with photo
  • You can browse through members’ personals
  • You can make a free personality test and add the results to your profile
Premium services:

For unlimited communication with your matches, there are several prices options.

  • 6 months = £9.99/month
  • 3 months  = £19.99/month
  • 1 month = £29.99


It’s more fun than being niceLink: www.benaughty.com

BeNaughty.com has a name that is pretty self-explanatory. If you are here for serious online dating, you may want to take a step back. Singles here are looking for fun and contacts, and while there is certainly the possibility that you will meet the love of your life, it is important to remember one thing on BeNaughty: nobody takes dating too seriously. So, if you are not looking for a long-term/serious relationship, this is the place for hook ups or a few relaxed dates.

A nice touch to BeNaughty.com is that woman are able to message men for free. This is good for both genders, as it increases the chances of there being more women on the site, including the fact that there are 3,000,000 UK members alone. For those who want to enjoy a bit of dating on the go, or even hook up in a different town, there is also a BeNaughty app which you can download onto your iPhone. It is also available for Android devices and in mobile web form.

As well as these features, you can enjoy the ability to narrow down your search and more. So why not push the boat out and give it a try? It can’t hurt!

Number of registered members:
3,000,000 UK members
  • Over 9 million worldwide
Gender ratio (m/f):
64 : 36
Quality of profiles:
Special features:
  • Send a gift to a BeNaughty member.
  • Create and save your favourite searches.
  • Possibility of narrowing down your search on postcodes.
  • Access Benaughty.com on your mobile phone.
Handling and design:
Search filters:
  • Possibility to see which members are online.
  • Several types of search to maximise your dating possibilities.
  • You can do a search on postcode.
Free services:
  • Create a profile
  • Create and save favourite searches
  • Wink at another member
Premium services:

Unlimited communication is possible on BeNaughty with the following payment plans.

  • 3 days = £0.99/day
  • 6 months = £11.99/month
  • 3 months = £21.79/month
  • 1 month = £29.99


Prices include instant messaging, advanced communication options, viewing full-sized photos and unlimited acess to features.


Free Online DatingLink: www.pof.com

PlentyofFish.com, also known as POF.com, is the biggest free online dating and personals site in the English-speaking world. It is clear to see that POF is quite popular around the world: indeed, over 300,000 users can be seen online at any one time.  Of course, POF did not become the world’s most well-known free dating site without advertising investment, so keep that in mind!

In the UK there are around 2,000,000 members already and that number appears to be growing. Some downsides to POF may be that, since it is free site, the quality of users or dedication may not be the same as it s on other dating sites.

The heart of Plentyoffish.com is their Chemistry Test, a special kind of quiz that you can take in order to assess your personal dating and relationship needs. Invented by Marcus Frind, POF continues to attract singles from all over the world, as well as potential matches.
There are many other features available on POF that you ought to give a try as well! Plentyoffish.com’s free app, for starters, is worth checking out!

Number of registered members:
2,000,000 UK members
  • Around 300,000 users online at any one time
  • 65 million registrations worldwide since 2004
Gender ratio (m/f):
50 : 50
Quality of profiles:
Special features:
  • Create and save your favourite searches
  • Possibility of narrowing down your search on postcodes
  • Free personality test plus matching
  • very good free App
  • Dating video tips
Handling and design:
Search filters:
  • You can see how many people are online worldwide before you search.
  • Use various differing criteria in order to narrow down the results.
  • You can also look for new members and those recently online.
Free services:
  • The massive advantage here is that POF is free for everyone to use. This of course can have a slightly negative impact sometimes, causing people not to take the site as seriously as they would others.
Premium services:

Premium features for getting a bit more attention on the platform.

  • 12 months = £6.78/month
  • 6 months = £8.50/month
  • 3 months = £12.50

Alternatives to Flirt & Chat Sites!

Looking for a long-term relationship?

If you are looking for your perfect match, we recommend you our section

Flirt & Chat Sites Watch List

Apart from those "Rolls Royce" among the British dating portals, there are several portals that might also be fun for singles in the UK.

Maybe you will find an appealing dating personals here:


1. What are flirt & chat sites?

These websites are the new and improved personals, which would originally be found in newspapers and magazines. Except now they are placed online and generally reach a broader, much more focused audience.

The difference between looking for a partner via a classic newspaper ad versus a dating profile on flirt & chat sites mainly lies in the dynamic: singles present themselves on a dating site online and can simultaneously look for interesting profiles themselves.

These platforms quickly developed to be the most popular among singles who are looking for a relationship or a flirt.

Hundreds and thousands of singles frequent the leading platform every week.

These dating sites offer many ways to edit personal ads: photos are a common way to personalize ads in addition to textboxes which usually contain a short description of the person. Information such as age, height, hair color and more is also given. Anyone may define their search criteria for finding a new flirt.

With a newspaper personal there is no feature allowing you to search for people by height, size  radius from your location or by online status. Hence, looking for a partner online offers a lot more possibilities to customize.

The most popular online platforms in the UK gain around 10.000 new members daily.

Another difference is the possibility to instantly make contact, in addition to the member count. As you find an interesting profile, it is possible to contact the desired person right away and proceed in a real time chat, given that both are currently online.

Most effective regarding flirts and looking for a partner online are flirt and chat sites such as match.com. These are specifically designed to find a flirt, utilizing “ice-breaker games” or detailed search options and messenger functions.

Every now and then online market places will also provide a personal ads section, though these generally seem to be quite “one way” which results in bad success rates and strongly reminds of newspaper personals.

2. What are the pros of flirt and chat sites?

Big plusses are: The possibility to create a personalized profile – often for free.

It is possible to use the search function and the implemented filters to look for interesting people and browse through the profile pictures.

Immediate access to thousands of profiles and therefore potential flirts.

There are personals for each age group.

Making a first contact is intuitive. Which is why it’s much easier to find and meet new people.

Online personals are cheap and anonymous.

Take a look at a couple of dating sites, before deciding on a particular one. Registration is free for most platforms, which allows you to experience the respective offers in advance.

3. Are there any decent free platforms?

The answer is No, we have yet to find a decent, free online dating website. With the sheer number of dating websites there is no control over who joins and there are plenty of things that should be avoided:

  • Love scammers, that want your money.
  • Fakes, that are trying to lure you into other shady, very expensive sites.
  • “Trolls”, that will spend their time annoying you. Stalkers that are looking for new victims.

Those looking for a confidence boost, trying to see if they COULD get with you, but wont ever follow-up on your flirt.

4. Free dating website – more spam?

Yes, only renowned platforms such as Match.com have dedicated employees that will exclusively be checking for fake profiles and spam accounts. A free platform won’t be able to afford such a service.

Yes, since the decent providers invest into anti-spam technologies (fake filters, picture scanners, member verification). Again, not realizable with a free business model.

Yes, the “entrance fee” is an effective anti-spam tool in itself. Love scammers must pay for premium to be able to even attempt to scam unsuspecting lovers. The risk of being removed from the site by the “spam police” deters.

5. What is free, concerning renowned flirt & chat sites?

These are the specials our test winners provide:


As a nonpaying member it is possible to message premium members using the connect option. Whether you are viewing a connect members profile is shown in their profile.


You may send a “like” or send a smile to signal your interest. Contact suggestions via “SmartDate” and the Zoosk carousel are useable with a completed profile.


You may look for Profiles and save your search results. Also, you may send “winks” to other users.

6. Fees for premium membership

Rule 1

Our test winners are renowned platforms and don’t vary much in terms of pricing.

Rule 2

After registering and creating your profile, we recommend signing up for a premium membership to make the search for singles most effective and allow for unlimited use of all functions the respective site has to offer.

Rule 3

You have the choice between 1 or 3 months of premium membership to use the platform of your choice to its fullest potential

Rule 4

If you give yourself some more time, you may even go for 6, 12 or 24 months of premium membership which will be much cheaper than the shorter membership terms. The longer you subscribe, the cheaper the monthly fee will be.

The direct comparison of the best flirt & chat sites:

  • Costs at Zoosk
  • Costs at match.com
  • Costs at BeNaughty

7. dating sites for particular audiences

While these platforms have become more popular, the dating sites have developed to cater to certain audiences. This niche forming has made it even easier for singles to find a partner, since common traits make it easier to connect.

Here are our top 5 categories:

Mature dating websites will provide a common audience with people of similar ages and spare you the time you spend avoiding flirt attempts by mid-20’s and will help to find singles with similar expectations when looking for a partner.

When I first contact someone, do I immediately tell them about my kids or do I avoid that topic in the beginning? No need to worry about this if you go for a platform for single parents right away.

Of course, there are decent personal ad websites for gay dating.

If you aren’t interested in a lot of conversation and chatting back and forth, but you are full of lust? Sex contact sites are the right choice for you!

Are you smaller, taller bigger or skinnier than the average person? Are you possibly looking for a vegan partner or someone sharing the same hobbies as yourself? our category “special interests” may have some dating sites in store for you with various different focal points.

Go ahead and try out some of the providers! It is the only way for you to get an impression of the members and to be able to make a decision whether the platform is right for you or you should keep looking. Registration, profile creation and the search for potential partners often is completely free.

8. Social-dating as an alternative to flirt & chat sites?

Nope. Facebook, mobile phones and the likes helped sprout a plethora of new flirt sites with flirt personals in text message length. Most are international, relatively cheap or even free and grew extremely fast. These don’t necessarily have to be about love, but about meeting new people! Market leaders at the social dating sites are:

The social-dating-services often don’t meet the flood of fakes and fun profiles with enough consistency, which is why we generally prefer to exclusively recommend only the most renowned flirt & chat sites.

The favorite alternatives are the online dating agencies that aren’t about easy flirts but are about finding a lasting relationship.

9. What about Facebook personals?

Internet personals are plain evolved newspaper-personals, that are still being published by some newspapers and count around 10.000 a month.

Around 2008 the biggest fear of online personal websites were social-networks such as Xing and Facebook stealing away their singles. Which was clearly not happening as time would tell: flirt & chat sites stood their ground, since singles noticed:

Don’t mix friends and looking for a partner!

Who wants to go through their friends list on Facebook after all, to find a potential partner? Every single contact you made would immediately learn almost everything about your life – even before the first date! Rather place a proper personal on the right platform.

On a side note, the providers of our test sites are quite excited about the fact that most singles have learned to present themselves in a much more appealing way thanks to social networks!

10. What does a good personal ad look like?

When creating a personal that is supposed to help you find a partner it’s either about: “man seeking woman” or “woman seeking man”.

Personal ads of women, that are well received among men

A decent personal contains a nice expressive picture. So please no duckface in your bathroom mirror… Also, the profile text is quite important…. Depending on what you write you decide what kind of men will message you. Personal ads of men, that are well received by women A great personal of a man needs to be as follows: women love men who know what they want. Take some time and think about it – what do you want? So, whoever is honest and open about themselves without exaggerating is going to have great chances with the ladies.

11. The ultimate tips to success

1. Try multiple websites

  • This is how you find out where the right singles are waiting for you.
  • This only takes a few minutes. And its free!

2. Change it up!

  • Do you get few messages if any at all? Changer your pictures and your profile text.
  • Practice makes perfect: keep your old texts so you can remember what to improve on!

3. Men: approach women in a clever way

  • More than 90% of mails women receive are boring… “hi!” or “Wanna f***?”
  • Begin with a question revolving around her personal.
  • Shine with humor and stand out from the masses.

4. Make it a date!

  • You will not find out whether there is any chemistry between you or not chatting with someone on the computer.
  • Which is why it’s important to get on the phone and set up a blind date!
Henning Wiechers
has been observing the UK dating market since 2007. He is among the top opinion leaders in the industry.

Any questions...?
Contact him!