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logo-reviews-dating-agenciesUpdated : 05/2017

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Online Dating Agencies Reviews

The principle of online dating agencies is simple and target oriented:

  1. You describe yourself and the partner of your dreams using an online questionnaire. This data is added to an internal database - your identity remains private.
  2. Elaborate computer programmes identify potential partners for you.
  3. You can get in touch with any of the singles suggested - or you will be contacted by others.

Reliable dating agencies with high numbers of members aren’t ten a penny. We have put the best dating agencies to the acid test for you.

Tips & Tricks for Online Dating Agencies

Our advice for you is to get started with the following article:

Background Information

Which one suits me best?

Watch out!
Find out more about fake profiles:

The Best Online Dating Agencies in the UK

eHarmony.co.uk

Beat the odds, Bet on Love with eHarmonyLink: www.eharmony.co.uk

A well-known name in the US for years, eHarmony is responsible for nearly 5% of new marriages. They came to the UK in 2008, and have been acting as an alternative online dating site for those who are on the lookout for a long-term relationship or partnership. They currently boast 2,000,000 UK members.

A particularly notable aspect of eHarmony is its Compatibility Matching System. This is based on a set of rigorous scientific principles with regards to relationships. The models of compatibility used have been adapted to suit the British population.

The biggest obstacle in eHarmony is the long and detailed questionnaire that you must fill out. The benefits, however, can be tremendous and provide you with useful insight. Searching for profiles is also not done here, rather you are sent matches based on your Compatibility results. As they say: “eHarmony: a relationship site, not a dating site”.

Rating:
5
Number of registered members:

Around 2,000,000 UK members

  • Over 33 million worldwide
Gender ratio (m/f):
48 : 52
Steps to success:
  1. Complete a relationship questionnaire to receive your free personality profile.
  2. Partner matches and suggestions.
  3. Choose a payment plan to communicate.
  4. Start dating!
Quantity of proposed partners:
5
  • The number of matches (which is usually a lot) you get depends on where you live.
  • Even with the free option, you can see a lot of information about your matches for free.
Matching procedure:
5
Contact guarantee:
4
Quality of profiles:
5
Handling and design:
5
Free services:
  • Review profiles
  • Send Icebreakers
  • Free Mobile App download
  • Get your personality profile
Premium services:

With the Basic Plan, you can enjoy unlimited communication.

  • 24 Months = £7.95/month
  • 12 Months = £9.95/month
  • 6 Months = £18.95/month
  • 3 Months = £21.95/month
  • 1 Month = £44.95

Elitesingles.co.uk

For educated singles and professionalsLink: www.elitesingles.co.uk

EliteSingles is an online dating agency better known as eDarling outside the UK. Today, EliteSingles can boast over 13 million users registered in Europe. And with around 12,000 new members who login every week, the UK has around 1,800,000 people on their site. The main aim of EliteSingles is to find a partner and to build a deep connection with that person. Although not focused entirely on academics, they do proudly announce that 71% of their members are university graduates.

One of the central mechanisms that keeps this online dating agency running is the EliteSingles personality test. This examines 29 of your unique personality traits and based on that, you are given partner suggestions who fit it. This can be an interesting way to not only find other singles, but also to take a look at yourself. One of the best things about EliteSingles as well is that the test is completely free. All you need to do is register and if you like your partner suggestions, consider joining up!

Rating:
4
Number of registered members:

1,800,000 UK members

  • 12,000 members joining weekly in the UK
Gender ratio (m/f):
48 : 52
Steps to success:
  1. New users take first the personality test.
  2. Singles then directly access their test results and a list of potential partners.
  3. Use of varied interactive features.
Quantity of proposed partners:
5
  • You will receive around 9-10 partner suggestions per day. While it may not seem like a lot, it can enhance the level of communication between partners.
  • One particularly useful aspect about this is the fact that your matches are relevant to your tastes.
Matching procedure:
4
Contact guarantee:
3,5
Quality of profiles:
3
Handling and design:
5
Free services:
  • Registration and filling out the questionnaire.
  • Online test evaluation with your personal profile.
Premium services:

For unlimited messaging, seeing who visited your profile and viewing photos you can subscribe to a premium account:

  • 12 months = £22.95/month
  • 6 months = £39.95/month
  • 3 months = £49.95/month
  • 1 month = £74.95

MatchAffinity.com

Find your perfect match with our affinity testLink: www.matchaffinity.com

MatchAffinity.com is run by Match.com, which in turn is part of Meetic in Europe. The main aim of those who login to this matchmaking site is literally that: matchmaking. This is MatchAffinity’s central role and mechanism as it seeks to bring people with complimenting qualities together. With a database of 2,800,000 members in the UK and around 8 million members in Europe, a fitting match may not be that far off.

What's great about MatchAffinity is that the personality test and evaluation does not take that long. The questions are still pretty detailed, but having to go through it is not the drudgery that some websites make it out to be.

You will find that there are a lot of educated people on MatchAffinity. For intelligent, educated people seeking a partner, this is definitely a choice to keep in mind! 

Rating:
3
Number of registered members:
2,800,000 UK members
  • 8 million in Europe
Gender ratio (m/f):
49 : 51
Steps to success:
  1. Fill out the free "Affinity Test".
  2. MatchAffinity suggests the most similar users.
  3. You can contact them and show your photo.
Quantity of proposed partners:
3
  • There is no doubt that there are a lot of matches that you’ll receive. When we tested it out, we got 30 pages worth! Not bad for the average Joe.
  • MatchAffinity suggests the most similar users, measured by an “Affinity Score”.
  • Contact them and display your photo.
Matching procedure:
3,5
Quality of profiles:
3
Handling and design:
3
Free services:
  • Take the Affinity Test.
  • View your personality report.
  • View your matches.
  • Check your compatibility with other members.
  • Send an Icebreaker.
Premium services:

For unlimited communicated, there are several options available:

  • 12 months = £11.95/month
  • 6 months = £16.95/month
  • 3 months = £24.95/month
  • 1 month = £44.95

Parship.co.uk

Matching personalities. Meeting expectations.Link: www.parship.co.uk

Parship is a popular online dating agency that originally began in Germany, but became international in 2002 and is now available in the UK. Parship.co.uk is not your typical dating site, and it is aimed at those who are serious about finding a partner rather than a hookup. With 11 million singles in Europe and 23,000 new members joining every week, Parship’s membership base is growing and so are their chances at finding a partner.

At Parship.co.uk you will have to take a 30 minute test which will examine your personality and provide a report on you. This is then used in a system which will match you with the most suitable partners.

Parship may cost a bit of a penny, but in return you are going to receive partner suggestions of a much higher quality thanks to their compatibility matching test, based on 30 years of scientific research. A lot of thought goes into the matching system and as a result, Parship.co.uk are so confident that you will find someone that a content guarantee is given. If you have not had someone contact within the length of a 6 month Premium Membership, you will be given another one absolutely free.

Rating:
3
Number of registered members:

125,000 UK members

  • 23,000 new members every week.
  • Around 11 million members in Europe.
Gender ratio (m/f):
47 : 53
Steps to success:
  • Create a profile and take the personality test
  • You get a summary of the test with 24 traits of your character.
  • In the members area you get suggested partners who match your profile.
  • To contact other members, you must be a Premium member.
Quantity of proposed partners:
3
  • In theory, you can receive up to more than 1,000 compatible contact proposals.
  • More suggestions can appear if you alter your ‘must have’ criteria.
  • Contacting your matches is done when both parties agree to speak to one another.
Matching procedure:
3,5
Contact guarantee:
2,5
Quality of profiles:
3
Handling and design:
4
Free services:
  • Create the online profile and access a summary of the personality test
  • Get partner proposals - However, you cannot make direct contact with them.
  • Use the mobile and app version of Parship.
Premium services:

For unlimited communication and the ability to view photos:

  • 12 months = £14.90/month
  • 6 months = £19.90/month
  • 3 months = £29.90

Dating Agencies Watch List

Apart from the above mentioned dating agencies, we have come across further competent dating agency services during our research that we are keeping under our observation.

Maybe you will find your perfect dating agency here:

Background Information Regarding Our Test Category "Online Dating Agencies 2017"

Online dating agencies are sometimes referred to as matchmaking sites, which are not very different from the matchmaking agencies of pre-Internet days. Of course, there is a much bigger pool of singles who sign up various dating agencies (according to one market leader, EliteSingles, there are 18,000 UK members joining on a weekly basis).

Those who use online dating agencies are seeking a serious partner. Superficial flirting has no place here (though if that’s what you want, our flirt and chat sites may serve a better purpose). Every dating agency is aware of the serious reputation that it has and many will advertise their matchmaking services towards wealthy, affluent or educated individuals (academics, university graduates and high earners are among these, though by all means these sites are not limited to them!).

The Development of Online Dating Agencies in the UK

Serious matching is a concept that came about around 2005 both in the UK and the rest of the world. Simply looking through various online profiles was something that started to get a little boring. Dating agencies therefore focus on pairing or matching people with similar ideals, qualities or characteristics (matching ones). These methods only focus on providing a few suitable profile recommendations.

In the period between 2006 and 2010, however, things started becoming a lot more interactive with online dating agencies. More features were rolled out in order to capture user interest. Naturally, these developments began in the USA and then spread over to the UK and beyond.

Matching algorithms began to see a higher level of refinement between 2011 and 2015, with many online dating agencies gearing themselves towards becoming more sophisticated and improving their general usability: this where many began to work on smartphone devices.

Serious Online Dating Agencies in the UK

For UK singles, we have made sure to test the best dating agencies out there. We’ve discovered two particularly useful gems…

  • EHarmony is a classic from the US which is also available in Australia. With 2 million UK members, taking a "relationship questionnaire" will also provide you with a (free) personality profile. Not bad!
  • EliteSingles with 18,000 people joining every week. 71% of members, the site claims, have graduated from university. It caters towards a more educated audience, though this is not necessarily a prerequisite.

Online Dating Agencies in the UK: Further Information

For UK singles who would like to know more about matching algorithms and how online dating agencies can help you in the search for a partner, we have provided a list of articles. Whether thinking about it or ready to, these are a must read!

Henning Wiechers
has been observing the UK dating market since 2007. He is among the top opinion leaders in the industry.

Any questions...?
Contact him!

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